Redesigned the Mercury app to unify services across energy, broadband, mobile, and account management for over 500,000 customers — merging offerings from Mercury and Trustpower. The approach was guided by top-task research, in-person user interviews, business goals, and functional requirements.
Role
Lead UX/UI Designer, involved from project inception. Participated in early discovery sessions with stakeholders and collaborated closely with cross-functional teams in an agile environment.
Design process
- Refined the app’s Information Architecture
- Created and validated wireframes against business and user goals
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Prototyped and tested key user journeys and interface designs
- Developed a comprehensive design system for consistency and scalability
Outcomes & Results
- 217,000+ new app downloads
- 441,000 in-app payments processed
- Achieved #1 ranking in “Free Utility Apps” on app stores
A full redesign and rebuild of the New Zealand Olympic Committee (NZOC) website ahead of the Paris 2024 Games. The previous site was underperforming, presenting an opportunity to revitalise the brand and deliver a significantly improved user experience.
Role
UX/UI Designer involved from the project's inception — from initial research to ideation and delivery of final design concepts.
Design process
- Reworked the site’s Information Architecture for better usability
- Created multiple design concepts for client approval
- Developed interactive prototypes for stakeholder review
- Conducted iterative user testing throughout the project
- Built a comprehensive design system to ensure consistency and scalability
Outcomes & Results
- Strong positive feedback from stakeholders and users on the updated brand UI
- Significant increase in site traffic and engagement, especially during the Olympic Games period
Redesign of the GoalsGetter website and app with the objective to strengthen customer engagement and grow the user base for this investment app. Also used as an opportunity to enhance the GoalsGetter brand and elevate the UI to help position the product for its next stage of growth.
Role
Lead UX/UI Designer overseeing website and app, liaised with key stakeholders and branding agency responsible for the newly created brand. Worked closely with the project manager and lead developer to efficiently deliver the project.
Design process
- Creation of flow diagrams for the many possible user journeys
- Wireframing of key areas and user journeys for initial product
- Building interactive prototypes of the core areas within app
- User testing of protoypes conducted in person
- Polished and consistent UI created across website and app
Outcomes & Results
- Dramatic Increase in users
- 25% increase in goal conversion rate
- Very positive user feedback on new look and feel
Designed an end-to-end customer engagement journey for the Royal Perks loyalty program to drive more frequent and intentional purchases from Burger King. The journey included automated emails and notifications for onboarding, level status updates, and personalized offers, all triggered through the Braze CRM platform.
Role
Lead Designer, collaborating closely with the marketing team and a copywriter (with some writing contributions of my own). And yes, I enjoyed a few free burgers along the way!
Design process
- Mapped out user flows for different engagement levels and corresponding email triggers
- Designed a suite of email and app notification variants
- Adhered to BK’s brand guidelines while pushing the limits with playful typography and illustrations
- Conducted multivariate testing on subject lines, content variations, and timing for optimal delivery
Outcomes & Results
- Increased customer engagement by up to 29%, outperforming the control group
TLA Worldwide have grown to become one of the world's leading sports marketing agencies. Representing talented individuals from Olympians Sir Chris Hoy and Rebecca Adlington to leading NFL stars. Yearly reports were required to engage investors and stakeholders on a global scale, across both digital and physical formats.
Role
Lead Designer working with and developing the brand across mulitple outputs including web, mobile, print. Cultivating a singlular global vision for the brand.
Design process
- Helping to establish a cohesive vision for the brand
- Building brand guidelines and design system
- Experimentation of diferent formats, outputs and approaches to visualising data in an engaging way
Outcomes & Results
- Stakehoder engagment and excitment
- Encreased client enagement through elevation of the brand
To keep myself busy during the Covid-19 lockdown period I enjoyed experimenting with typography and different forms of animation. This gave me the chance to play with and explore different ideas and approaches without constraint. I have a real passion for typography and love to see examples where it has been pushed in interesting and playfull new ways. These are just a few examples of the outputs and are not meant to be polished final work.