About — dafleming.com

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Senior UX/UI Designer with 10+ years of experience designing intuitive and engaging digital experiences. Possessing a comprehensive background in both formal design practice (graphic design) and UX, enabling a holistic approach to delivering products that are both highly functional and visually compelling. Proven ability collaborating with cross-functional teams from project concept to launch.
Expertise

Research: competitor analysis, conducting user interviews, surveys, usability testing, user journey mapping.
IA, Wireframing & Prototyping: efficent creation of information architecture, low-fidelity wireframes and interactive prototypes.
Visual/UI design: expertise in typography, grids/layout, visual hierarchy, accessability (WCAG), colour theory, design system creation and maintenance.
Website building & development: knowledge and use of HTML, CSS and various CRM’s and CMS’s.

Contact
info@dafleming.com

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