Redesign of the GoalsGetter website and app with the objective to strengthen customer engagement and grow the user base for this investment app. Also used as an opportunity to enhance the GoalsGetter brand and elevate the UI to help position the product for its next stage of growth.
Role
Lead UX/UI Designer overseeing website and app, liaised with key stakeholders and branding agency responsible for the newly created brand. Worked closely with the project manager and lead developer to efficiently deliver the project.
Design process
- Creation of flow diagrams for the many possible user journeys.
- Wireframing of key areas and user journeys for initial product.
- Building interactive prototypes of the core areas within app.
- User testing of protoypes conducted in person.
- Polished and consistent UI created across website and app.
Outcomes & Results
- Dramatic Increase in users.
- 25% increase in goal conversion rate.
- Very positive user feedback on new look and feel.