Notch, a leader in real-time motion graphics, needed a redesign of its outdated and limited customer account management interface. Following a recent rebrand, this initiative aligned with a broader digital transformation effort that also included a new product checkout experience. The redesign of the "My Account" area provided an opportunity to enhance usability, align with the new brand identity, and deliver a more cohesive customer experience.
Role
As Lead Designer, I collaborated closely with Notch’s internal team and developers to redefine and elevate the user experience of the customer account management system.
Design Process
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Conducted discovery sessions to clarify requirements and validate assumptions.
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Created wireframes to map out core user flows.
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Developed and tested interactive prototypes to refine usability.
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Built a component library and applied high-fidelity UI across all screens, ensuring consistency and scalability.
Outcomes
- The updated experience is currently in use, with performance metrics pending post-launch analysis.