A full redesign and rebuild of the New Zealand Olympic Committee (NZOC) website ahead of the Paris 2024 Games. The previous site was underperforming, presenting an opportunity to revitalise the brand and deliver a significantly improved user experience.
Role
UX/UI Designer involved from the project's inception — from initial research to ideation and delivery of final design concepts.
Design process
- Reworked the site’s information architecture for better usability.
- Created multiple design concepts for client approval.
- Developed interactive prototypes for stakeholder review.
- Conducted iterative user testing throughout the project.
- Built a comprehensive design system to ensure consistency and scalability.
Outcomes & Results
- Strong positive feedback from stakeholders and users on the updated brand UI.
- Significant increase in site traffic and engagement, especially during the Olympic Games period.